Focused on enabling immersive experiences by delivering real-time audio to an attendee’s mobile device via an app or SDK

I was the sole product designer working directly with the CEO on this B2B2C network-based data delivery platform. I designed both client-side solutions and consumer-facing apps.

I rebranded Mixhalo and our suite of products. I led user testing. I also managed marketing including email, product videos and event activations.

After securing our Series A it was time for the brand to grow up.

Mixhalo had made a strong noise in the music space and the brand and product heavily reflected that. We wanted to establish equally compelling product offerings in the Sports, Conference and Live Event spaces.

We had 7 weeks to develop a new brand, marketing site and revamp of the iOS app.

How might we demonstrate value to both Partners and Listeners?

Using a simple day parting algorithm we added a human feel from the first screen. The event Partner can further customize Mixhalo with imagery, multiple channels and different languages for audio. Partners can also choose between using the Mixhalo app or seamlessly integrating into their app via Mixhalo’s SDK.

Listener data and preferences are captured to enable online commerce of tickets, merch, albums, and beyond, all while maintaining a Listener’s unique anonymity.

There is a minimal barrier of entry from both a Partner overhead perspective and a Listener learning curve thanks to Listeners using their own device and headphones.

How might we improve audio consistency?

We’ve all had it happen, dropped call in a tunnel, no service thanks to too many folks trying to connect at once. Mixhalo is for live events, events that typically have large numbers of people in one place.

We leveraged a device’s microphone (with a Listener’s permission) to minimize any detected delays. We added the ability to tell us your location (sections in an arena, stages at an outdoor festival for example) and the app would then optimize for your unique location. We also provided suggested settings (turn off Airdrop for example) for a Listener’s best experience.